CASE STUDY · REAL ESTATE BROKERAGE · DUBAI
How does a 900-agent brokerage recover AED 72M in uncollected invoices?
A ~900-agent Dubai real-estate brokerage recovered AED 72 million in previously uncollected invoices — deals from 2020 to 2022 — within seven months of SGC deploying an integrated Bitrix–Odoo 17 system with an automated commission engine, invoice automation and management dashboards. The build was delivered in six to seven weeks.
At a glance
- ✓AED 72M recovered from 2020–2022 uncollected invoices, over a 7-month window
- ✓Account-reconciliation time cut 80%; commission disputes down 90%
- ✓Agent and talent retention improved 50%
- ✓Delivered in 6–7 weeks — Bitrix kept for CRM, Odoo added for finance and commissions
What was the challenge?
The brokerage was operating at significant scale — around 900 agents across sales, rentals and property management — but without an integrated system for deals, invoices, commission payments, listings and financial follow-ups.
Processes depended on manual input and disconnected records. That produced unclear statements of account, slow reconciliations and frequent commission disputes, and made it difficult to follow up on unpaid invoices — contributing to millions of dirhams in uncollected revenue and damaging agent relationships.
What did SGC build?
An integrated operational and financial management system, designed and delivered in an intensive six-to-seven-week period — including weekend work — to meet the company's urgent requirements.
Bitrix CRM integration for lead, client and deal management · Odoo 17 accounting connecting deals to invoicing and financial records · automated rule-based commission engine calculated on payment · automated invoice generation, tracking and collection follow-up · financial controls and supporting-document management · agent chatbot for commission-status checks · management and operational dashboards · property inventory, listings and end-to-end sales/rental/maintenance · historical data migration, validation and reconciliation.
How were AED 72 million in invoices recovered?
The automated commission engine and reconciliation build gave the finance team control over outstanding balances on 2020–2022 deals. The client recovered AED 72 million in previously uncollectable invoices over a seven-month window.
Recovery is quoted directly from the signed case study and the client's finance leadership — it is a measured outcome, not a projection. The full audit trail and a reference call are available on request under NDA.
What changed for the finance team?
Account-reconciliation time fell by approximately 80%, and commission-related disputes fell by 90%. Agent and talent retention improved by 50%.
The same system now carries the deal-to-invoice-to-commission trail, so statements of account and payment status are answerable in seconds instead of manual cross-checks.
| Outcome | Result |
|---|---|
| Uncollected invoices recovered (2020–2022 deals) | AED 72M |
| Recovery timeline | 7 months |
| Account-reconciliation time | −80% |
| Commission-related disputes | −90% |
| Agent & talent retention | +50% |
“The new reconciliation process cut our account-reconciliation time by approximately 80% and gave the finance team real control over outstanding balances — AED 72 million in previously uncollectable invoices was recovered in seven months.”
Frequently asked questions
How long did this implementation take?
Six to seven weeks, including extended hours and Sundays, because the client's situation was urgent. Timelines are always defined in Discovery and fixed in writing before work begins.
Did you replace the client's CRM?
No. Bitrix stayed as the CRM for lead capture, client and deal management; Odoo 17 was integrated alongside it for accounting, invoicing, commissions and reporting.
What does “recovered” mean in this case study?
Uncollected invoices from 2020–2022 deals were recovered through the automated commission engine, invoice automation and reconciliation controls — AED 72 million over seven months, per the signed case study.
Can we speak to this client?
Reference calls are arranged under NDA after Discovery. The client's identity is disclosed at that stage; it is withheld from public marketing at their request.